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Advance Capital is pleased to announce the sale of a 60% stake in the leading programmatic platform in the mobile video advertising market Hyper AdTech to a strategic investor.

Hyper AdTech is the leader among programmatic platforms with the largest in-app network in terms of coverage, covering 60% of the Russian population. The platform processes 4.5 billion requests per day from more than 90 million devices and offers customized solutions for data processing, user segmentation and effective targeting for any advertisers' needs.

In 2020, the company was the first in the market to offer verifiable in-app inventory, and in 2021 was named #1 by AdIndex Technology Index in the Mobile Video Ad Networks category for the quality of the product and service provided.

Advance Capital acted as the exclusive financial advisor to Hyper AdTech.

The terms of the deal were not disclosed.