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Advance Capital is pleased to announce the sale of a 60% stake in the leading programmatic platform in the mobile video advertising market Hyper AdTech to a strategic investor.

Hyper AdTech is the leader among programmatic platforms with the largest in-app network in terms of coverage, covering 60% of the Russian population. The platform processes 4.5 billion requests per day from more than 90 million devices and offers customized solutions for data processing, user segmentation and effective targeting for any advertisers' needs.

In 2020, the company was the first in the market to offer verifiable in-app inventory, and in 2021 was named #1 by AdIndex Technology Index in the Mobile Video Ad Networks category for the quality of the product and service provided.

Armen Gulinyan, Founder and Chief Executive Officer of Hyper AdTech:

“Hyper will focus on developing new formats for the market, and with the support of a strategic investor we will be able to do this much faster. The transaction is an important milestone for the company. This partnership will accelerate the development of our technologies and allow us to offer the market unique video advertising formats that meet current demands.”

Artur Shubaev, Partner and Executive Director at Advance Capital:

“In our view, this deal is one of the most significant transactions in the Russian adtech market this year. We are confident that the combination of Hyper AdTech’s technologies and the strategic investor’s expertise will result in the creation of unique products for the market.”

Advance Capital acted as the exclusive financial advisor to Hyper AdTech.

The deal value is not disclosed.