Advance Capital provided transaction support for the deal between MaximaTelecom and Gazprom-media on establishing a joint venture in the fields of AdTech and Big Data

24 June 2019

Advance Capital acted as the exclusive financial advisor to MaximaTelecom, operator of the largest public Wi-Fi space in Europe, on setting up a joint venture with Gazprom-media, the leading diversified media holding in Russia and Eastern Europe.

On June 21, the parties unveiled the joint venture, which will operate under the “Quant” brand. As a result of the transaction, Gazprom-media received a 51% stake in the joint venture while the share of MaximaTelecom totaled 49%. Artem Pulikov, who was previously the Head of Internet business at MaximaTelecom, would take up the post of CEO at the merged company.

Big Data and marketing technologies developed by MaximaTelecom over the years of monetizing its public Wi-Fi network as well as media expertise and federal coverage of Gazprom-media’s digital resources will become the key competitive advantages of Quant.

Maxim Uryash, Executive Director at Advance Capital:

“The joint venture with Gazprom-media is a logical step in the success story
of MaximaTelecom, which not only efficiently deploys Wi-Fi networks in subways using its unique proprietary solutions, but also successfully monetizes public networks and actively develops digital advertising capabilities and supporting services. This transaction stands as a landmark for the Russian media market, and we were happy to help the shareholders and the management of MaximaTelecom
in closing this deal.”

Information on MaximaTelecom:

MaximaTelecom is the first company in the world to set up and launch a free high-speed Wi-Fi network
in an underground rolling stock. The company is the winner of the Wi-Fi Industry Awards for establishing
the best Wi-Fi network in the urban space. MT_FREE, a unified digital space set up by MaximaTelecom has been available in the subways of Moscow and St. Petersburg, aboveground transport in Moscow, Aeroexpress trains, suburban trains and 15 regional airports over the last five years. Subscribers make over 2.5 million connections to MT_FREE daily.

Information on Gazprom-media:

Gazprom-media is the leading diversified media holding in Russia and Eastern Europe, which has assets in all segments of the media market: TV, radio, press, film production and distribution as well as Internet platforms.

Gazprom-media manages nine terrestrial television channels (NTV, TNT, Friday!, TV-3, TNT4, Match TV, Match Strana, 2x2 and Super), film production and distribution companies (Central Partnership, KIT Film Studio, Comedy Club Production, Good Story Media) as well as production and distribution of thematic channels (Red Media).

Gazprom-media’s portfolio also includes ten radio stations (Avtoradio, Energy, Humor FM, Radio Romantika, Comedy Radio, Like FM, Relax FM, Detskoye Radio, Ekho Moskvy, 101.RU), various assets in the Internet segment (Ruform, TNT-Premier) and print (Seven Days and Media Press publishing companies).

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